The Mejnoun Collection

Mejnoun is our collection dedicated to imagining, manufacturing and selling products made to be offered. Conceived as living poems, we develop pieces where technology serves emotion. By bringing together an ecosystem of exceptional suppliers, Mejnoun is reinventing the scale of production of technical products and making it possible to combine technology and creation. Mejnoun is currently selling two products made in France: a music box and an egg. The Mejnoun collection is edited by hérétique.

A place for what really matters

Thousands of photos and yet so few memories. Thousands of shares and yet so few gifts. What really matters? What binds us together? What do we remember about the present? What can we expect from the future? The Egg invites us to pay attention to what binds us to others and to ourselves. Each of us can place inside it what we want to see blossom: a small object such as a drawing or a text on folded paper, a memory card, a lock of hair, a key, a 24-carat gold ring, a Doliprane tablet or anything else that is close to our hearts. The chance to choose what will last between us in a world where everything seems ephemeral. A place in which to place what really matters.

Technological craftsmanship

The Egg is the fruit of a determination to find a third way for technological objects between the manifest work destined to be exhibited in museums and the object manufactured in millions of copies. A third way of singular objects, conceptual and original, but commercial, with a use, a practice, that find their place at the heart of our lives. Technological objects that are repairable, long-lasting and in limited quantities. To achieve this, we’ve spent three years constantly repeating and refining our work to give the Egg its final shape and functionality. Three years of hardware design with a multi-disciplinary team to devise a clever locking system and develop a technology capable of lasting for 5 years.

Imagination and happy anticipation

The Mejnoun Egg is an invitation to patience and imagination. For while the giver of an Egg knows its contents, the recipient can only imagine what it will contain until it hatches: what will it contain? When will it finally hatch? What would I have put inside? Why and for whom? Waiting becomes fertile and desirable: it gives way to imagination and happy anticipation. An emotion called Vorfreude in German, which could be translated as ‘the joyful and intense anticipation that results from imagining future pleasures’.

Using technology to create magic

The Egg gives a new place to everything that Silicon Valley considers to be problems that need to be erased. An object where technology is used to allow surprise and mystery, rather than to impose transparency and control. It’s about living for the long haul and rediscovering patience rather than chasing fleeting moments, weaving links and choosing carefully rather than surrendering to the on-demand world and algorithmic decisions. It’s an object where people have to be intelligent, rather than machines. Proof that we can invent new technologies to serve our emotions, our senses and our art-de-vivre.

An article from Creative Applications

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